# LinkedIn Ads

### Snapshot

| Features                        | Details                                                            |
| ------------------------------- | ------------------------------------------------------------------ |
| Release Status                  | Released                                                           |
| Source API Version              | v2                                                                 |
| Table Selection                 | Yes                                                                |
| Column Selection                | Yes                                                                |
| Edit Integration                | Yes                                                                |
| Replication Type Selection      | No                                                                 |
| Authentication Parameters       | <p>LinkedIn Ads account email<br>LinkedIn Ads account password</p> |
| Replication Type                | Key Based Incremental                                              |
| Replication Key                 | Date                                                               |
| Suggested Replication Frequency | 24 hrs                                                             |

| Tables/APIs Supported |               |
| --------------------- | ------------- |
| Account               | CampaignGroup |
| Campaign              | Creative      |
| ServingLocation       | CardIndex     |

### Integrate LinkedIn Ads with Daton

1. Signin to Daton&#x20;
2. Select LinkedIn Ads from Integrations page
3. Provide Integration Name, Replication Frequency, and History. Integration name would be used in creating tables for the integration and cannot be changed later&#x20;
4. You will be redirected to LinkedIn Ads login for authorizing Daton to extract data periodically
5. Post successful authentication, you will be prompted to choose from the list of available LinkedIn Ad accounts
6. Select required tables from the available list of tables
7. Then select all required fields for each table
8. Submit the integration

### Workflow

1. Integrations would be in Pending state initially and will be moved to Active state as soon as the first job loads data successfully on to the configured warehouse
2. Users would be able to edit/pause/re-activate/delete integration anytime
3. Users can view job status and process logs from the integration details page by clicking on the integration name from the active list

### LinkedIn Ads Data

**Account**

Purpose: Provides key insights on performance such as clicks, impressions, and ad spend, and demographics information such as metrics by demographic values at the account level.

Source API Documentation  <https://docs.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/ads-reporting>

Replication: Key-Based Replication

Replication Key: date

**Fields**

| Name                                | Target Datatype |
| ----------------------------------- | --------------- |
| externalWebsitePostClickConversions | NUMERIC         |
| adUnitClicks                        | NUMERIC         |
| companyPageClicks                   | NUMERIC         |
| viralOneClickLeads                  | NUMERIC         |
| videoFirstQuartileCompletions       | NUMERIC         |
| textUrlClicks                       | NUMERIC         |
| pivot                               | STRING          |
| likes                               | NUMERIC         |
| viralComments                       | NUMERIC         |
| costInLocalCurrency                 | STRING          |

**CampaignGroup**

Purpose: Provides key insights on performance such as clicks, impressions, and ad spend, and demographics information such as metrics by demographic values at the campaignGroup level.

Source API Documentation  <https://docs.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/ads-reporting>

Replication: Key-Based Replication

Replication Key: date

**Fields**

| Name                                | Target Datatype |
| ----------------------------------- | --------------- |
| externalWebsitePostClickConversions | NUMERIC         |
| adUnitClicks                        | NUMERIC         |
| companyPageClicks                   | NUMERIC         |
| viralOneClickLeads                  | NUMERIC         |
| videoFirstQuartileCompletions       | NUMERIC         |
| textUrlClicks                       | NUMERIC         |
| pivot                               | STRING          |
| likes                               | NUMERIC         |
| viralComments                       | NUMERIC         |
| costInLocalCurrency                 | STRING          |

**Campaign**

Purpose: Provides key insights on performance such as clicks, impressions, and ad spend, and demographics information such as metrics by demographic values at the campaign level.

Source API Documentation  <https://docs.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/ads-reporting>

Replication: Key-Based Replication

Replication Key: date

**Fields**

| Name                                | Target Datatype |
| ----------------------------------- | --------------- |
| externalWebsitePostClickConversions | NUMERIC         |
| adUnitClicks                        | NUMERIC         |
| companyPageClicks                   | NUMERIC         |
| viralOneClickLeads                  | NUMERIC         |
| videoFirstQuartileCompletions       | NUMERIC         |
| textUrlClicks                       | NUMERIC         |
| pivot                               | STRING          |
| likes                               | NUMERIC         |
| viralComments                       | NUMERIC         |
| costInLocalCurrency                 | STRING          |

**Creative**

Purpose: Provides key insights on performance such as clicks, impressions, and ad spend, and demographics information such as metrics by demographic values at the creative level.

Source API Documentation  <https://docs.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/ads-reporting>

Replication: Key-Based Replication

Replication Key: date

**Fields**

| Name                                | Target Datatype |
| ----------------------------------- | --------------- |
| externalWebsitePostClickConversions | NUMERIC         |
| adUnitClicks                        | NUMERIC         |
| companyPageClicks                   | NUMERIC         |
| viralOneClickLeads                  | NUMERIC         |
| videoFirstQuartileCompletions       | NUMERIC         |
| textUrlClicks                       | NUMERIC         |
| pivot                               | STRING          |
| likes                               | NUMERIC         |
| viralComments                       | NUMERIC         |
| costInLocalCurrency                 | STRING          |

**ServingLocation**

Purpose: Provides key insights on performance such as clicks, impressions, and ad spend, and demographics information such as metrics by demographic values at the serving location level.

Source API Documentation  <https://docs.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/ads-reporting>

Replication: Key-Based Replication

Replication Key: date

**Fields**

| Name                                | Target Datatype |
| ----------------------------------- | --------------- |
| externalWebsitePostClickConversions | NUMERIC         |
| adUnitClicks                        | NUMERIC         |
| companyPageClicks                   | NUMERIC         |
| viralOneClickLeads                  | NUMERIC         |
| videoFirstQuartileCompletions       | NUMERIC         |
| textUrlClicks                       | NUMERIC         |
| pivot                               | STRING          |
| likes                               | NUMERIC         |
| viralComments                       | NUMERIC         |
| costInLocalCurrency                 | STRING          |

**CardIndex**

Purpose: Provides key insights on performance such as clicks, impressions, and ad spend, and demographics information such as metrics by demographic & Group results by the index of where a card appears in a carousel ad creative. Metrics are based on the index of the card at the time when the user's action (impression, click, etc.) happened on the creative (Carousel creatives only).

Source API Documentation  <https://docs.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/ads-reporting>

Replication: Key-Based Replication

Replication Key: date

**Fields**

| Name                                | Target Datatype |
| ----------------------------------- | --------------- |
| externalWebsitePostClickConversions | NUMERIC         |
| adUnitClicks                        | NUMERIC         |
| companyPageClicks                   | NUMERIC         |
| viralOneClickLeads                  | NUMERIC         |
| videoFirstQuartileCompletions       | NUMERIC         |
| textUrlClicks                       | NUMERIC         |
| pivot                               | STRING          |
| likes                               | NUMERIC         |
| viralComments                       | NUMERIC         |
| costInLocalCurrency                 | STRING          |