About Amazon Brand Metrics

Amazon Brand Metrics (Beta) is a suite of metrics and analytics provided by Amazon to help brands measure the effectiveness of their advertising campaigns on the Amazon platform.

The platform offers valuable insights into how customers interact with a brand's ads, helping businesses assess their ad performance, understand customer behavior, and optimize their advertising strategies. The metrics include data on reach, awareness, consideration, and purchase intent, providing brands with a comprehensive understanding of the impact of their ads on Amazon's vast customer base. By using Amazon Brand Metrics, businesses can make data-driven decisions, improve their ad targeting, and ultimately drive better results from their advertising efforts on Amazon.