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  • KPIs comparison with selected period (current/last day/month/year) with previous period: helps with quick spotting of abnormal movement in critical KPI related to Landing Page (Home)

  • Banner Clicks and Views : To help generate insights on internal promotion done using banner on website

  • Navigation Clicks : To understand which navigation bar in Menu is being used more often and the same preference can be used in ordering the category links

  • Header Navigation Clicks : attribution of clicks on header to help optimize header navigation bar

  • Footer Navigation Clicks : helps users to understand what customers click in footer

  • Search Term : To help you generate best keywords based on search terms used by users

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