Facebook

KPIs comparison with selected period (current/last day/month/year) with previous period: helps with quick spotting of abnormal movement in critical KPI specific to Facebook

Campaign grouping: understand the sub-channel performance

• Impressions Vs Spend trend: monitor the correlation of spend to impressions

• Add-to-Cart Vs Orders trend: to study the co-movement of ATC to transactions

• Clicks, Sessions: how many clicks are turning into sessions on the website

• Cost per Session and Cost per Click trend: whether lower CPC is translating into lower cost per session

• Add-to-Cart Ratio and Conversion Rate: is the ATC ratio influencing the conversion rate and whether they are directly proportional

• Revenue Vs AOV trend: whether the Revenue is moving due to increased number of Transactions or increased AOV

• ROAS trend: how is the ROAS panning out over a period of time

• ROAS supportive table: supportive data of Ad Spend, Revenue and Orders for the above chart