Customer

Customer angle works in measuring business success in two aspects - how many new customers the business is able to acquire period over period and how much incremental share of wallet contribution is occurring from existing customer base. With the increasing supplements for practically any product, keeping a tab on when the customer behavior is showing abnormality will give the user an advantage to run intermittent offers/campaigns to maintain their market presence.

Users have the ability to define what periods of activity/inactivity qualifies for each of the customer stages - active, lapsed, churned. Additionally, understanding the seasonality in customer behavior will help businesses allocate their budgets more efficiently.