Introduction

Data collection is just a minor but essential part of a Business. Processing, translating and visualizing it in context is when the value of data can be realized in full and the learning can be used to tweak various practices to optimize the efforts of different functions. Monitoring data regularly will enable Businesses to understand the user preference, behavior, probable course of action and continually re-align their priorities as per market conditions.

Halo dashboard fits the bill perfectly by providing standard data views both by slicing and dicing the data and analyzing the regime/trend to answer fundamental business questions. It can be used by various teams as described below to get a full view into the customer/order cycle and identify inefficiencies.

Data from Google Analytics, Google Ad words, Facebook Ads and OMS are integrated to provide a seamless flow of order journey and review things in a holistic fashion.

Described briefly below are each of the sections present in the dashboard and how can the user benefit from these representations.