Overview

KPIs comparison with selected period (current/last day/week/month/qtr/year) with previous period :

Helps with quick spotting of abnormal movement in critical KPI; Green up-tick indicates a positive change (e.g.: increase in sessions, transactions or decrease in bounce rate) and a Red down-tick indicates a negative change

Target Vs Achieved Revenue and Spend :

understanding the gap between target and achieved for the current period

Revenue Vs Target Revenue trend :

Monitor the gap and visualize which period contributed to the maximum shortfall; user can compare the shortfall/excess of target revenue which was achieved period-over-period to identify any pattern which is present

Transaction Vs Average Order Value trend :

How are the transactions moving period on period and whether AOV has an effect on the number of transactions or vice-versa

• Revenue from Paid traffic Vs Paid Return Over Ad Spend (ROAS) trend: whether the Paid revenue is higher with periods of higher marketing spend and does it translate in turn to Unpaid revenue

Overall Revenue Vs Direct traffic (unpaid) trend :

Are the sessions consistent and increasing over a period of time to measure the brand awareness and understand the pool of loyal customers

Paid Vs Unpaid conversion trend :

Contribution of each of paid and unpaid traffic to overall conversion and their co-movement over a period of time