> For the complete documentation index, see [llms.txt](https://daton-sarasanalytics.gitbook.io/halo/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://daton-sarasanalytics.gitbook.io/halo/executive-summary.md).

# Executive Summary

A top-line view of various business KPIs which need to be monitored regularly (like Traffic, Transactions, Revenue, Conversion Rate, Avg Order Value etc.). A toggle menu helps to easily switch between views – comparison of current to last Date, Week and Month.

User can readily hypothesize which of the metrics is contributing to the movement of Transaction/Revenue and analyze the historic trend of that said metric (plots available) to confirm whether it’s an anomaly or seasonality or a regime change.

This section will help the user to understand the overall business status and helps to take decision on budgeting etc. for senior management.