> For the complete documentation index, see [llms.txt](https://daton-sarasanalytics.gitbook.io/halo/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://daton-sarasanalytics.gitbook.io/halo/marketing.md).

# Marketing

A detailed view on the performance of Marketing activities driving Paid traffic Vs Brand awareness/association (Unpaid traffic). Top KPIs comparison is readily available to measure the overall performance of Ad spend and quality of traffic driven to Site. ROAS, CAC, Registrations etc. which measure the success of a marketing campaign are represented in trend fashion.

A detail into Google and Facebook campaigns and traffic is represented separately to help analyze each channel in Top-Down fashion to pinpoint the wins and losses at campaign and Ad-set/Keyword level. This helps Marketing team to identify the strategies working in their favor as user feedback is available.