Overview

• KPIs comparison with selected period (current/last day/month/year) with previous period: helps with quick spotting of abnormal movement in critical KPI; Green up-tick indicates a positive change (eg: increase in sessions or transactions) and a Red down-tick indicates a negative change; This section only lists KPIs specific to Marketing channels (paid channels)

• Unpaid Vs Paid Revenue trend: movement of Paid and Unpaid individually and together to understand their interdependence

• Ad Spend Vs ROAS trend: monitor if spend and ROAS move proportionally and to see what is the optimal spend at which max ROAS can be achieved

• Paid Channel Comparison: comparing KPIs across main channels to capture performance; selecting a particular channel will populate that channel specific campaigns in the table below

• Campaign grouping: drill-down into the campaign level performance; selecting a particular campaign will also reflect the same data filter in the above table