Product

This section collates the Sale and Order contribution at Category, Sub-Category, Collection (where applicable), Product and SKU level. User can maximize this view to understand which products are falling above the price-point for the customer and which ones are season best-sellers. It is a good place to monitor and regulate the inventory management for opportunity maximization.

Users can also customize the various buckets of products into categories based on certain business rules, to build/identify look alike customers or to specifically target responsive customers when budgets are constrained.