KPIs comparison with selected period (current/last day/month/year) with previous period: helps with quick spotting of abnormal movement in critical KPI specific to Google or Facebook
Campaign grouping: understand the sub-channel performance
Impressions Vs Spend trend: monitor the correlation of spend to impressions
Add-to-Cart Vs Orders trend: to study the co-movement of ATC to transactions
Clicks, Sessions: how many clicks are turning into sessions on the website
Cost per Session and Cost per Click trend: whether lower CPC is translating into lower cost per session
Add-to-Cart Ratio and Conversion Rate: is the ATC ratio influencing the conversion rate and whether they are directly proportional
Revenue Vs AOV trend: whether the Revenue is moving due to increased number of Transactions or increased AOV
ROAS trend: how is the ROAS panning out over a period of time
ROAS supportive table: supportive data of Ad Spend, Revenue and Orders for the above chart
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