Overview

• KPIs comparison with selected period (current/last day/month/year) with previous period: helps with quick spotting of abnormal movement in critical KPI related to Customers

• New Customer Orders (YOY): how are the New customer acquisition trend moving year on year and which periods or campaigns are able to acquire new customers

• Existing Customer Orders (YOY): how frequently are existing customers repurchasing and whether it is dependent on a season or offer etc.

• Visitor to Registration rate: monitor the conversion of number of visitors to website w.r.t registrations

• Customer Acquisition (Registration to First Purchase): trend of the percentage of customers who register purchase within the same month and strategize offers around increasing this rate

• Active, Churned and Lapsed (% contribution): categorizing various customers into segments on the basis of their transactional behavior and it can be customized to define each of the segments as per the business context; segment definitions are available in data dictionary

• Active, Churned and Lapsed (actual numbers): understanding the trend as to how customers move between various segments over a period of time