Release Notes

Amazon Sponsored Product ETL Connector

February 2023

• Sponsored Brands Unified Campaigns report & Unified Search term keyword report: Multi-ad accounts were not supported in the current Campaigns report table but Amazon has added support for multi-ad accounts which should properly load data for the respective tables.

• Amazon Sponsored Products revamp is coming to support the new V3 functionality, stay tuned for the next month!

December 2022

The connector has been overhauled to provide faster replication of data, fewer errors, and enhanced handling of rate limits. These connectors will use the feature for the time being while we expand the usage of this service gradually over the next couple of quarters.

April 2022

• Support for intraday processing

Before this release, Daton was replicating data for the current day-1. Amazon APIs now support extracting current-day data and these changes have been implemented in Daton Amazon Ads connectors.

• Processing logic improvements for Ads to handle attribution

We've improved the mechanism used to handle attribution for Amazon Ads. With this change, we expect a reduction in delays of data caused due to timing out of data extracts when large attribution time windows are selected.

• Added support for up to 60 days of lookback

Daton now supports a loopback window of 60 days which allows for a complete re-extract of data that is available from the Ads API. This change was needed as, in some rare cases, Amazon data was getting updated even after 30 days.

• Added market availability check to Sponsored Display Bid Recommendation table

List of new tables

1. SponsoredProducts_SearchTermTargetingReport (Equivalent to Targets report from Ad console)

2. Deprecated SponsoredProducts_ProductTargetingReport

3. SponsoredProducts_SearchTermProductTargetingReport

Recommendations:

• Edit your integrations and change processing to intraday, only if you need hourly data for the present date. Please note that the number of records replicated by Daton will increase with this change and can have an impact on your billing.

• Edit your integrations and select SponsoredProductsSearchTermTargetingReport and deselect SponsoredProductsProductTargetingReport, SponsoredProducts_SearchTermProductTargetingReport.

September 2021

Duplicate data fix tables.

First Introduced: June 2021

Read more about the Amazon Sponsored Product Ads connector here.