May
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Release Notes
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The following unified tables have been added. The reports generated by these unified tables provide a consolidated view of performance metrics for different aspects of Amazon Sponsored Brands advertising, such as campaigns, ad groups, keywords, placements, targets, search terms, and other relevant factors.
SponsoredBrands_UnifiedKeywordsReport
SponsoredBrands_UnifiedPlacementCampaignsReport
SponsoredBrands_UnifiedAdGroupsReport
SponsoredBrands_UnifiedTargetReport
SponsoredBrands_UnifiedPlacementKeywordsReport
SponsoredBrands_UnifiedCampaignsReport
SponsoredBrands_UnifiedSearchTermKeywordsReport
SponsoredBrands_UnifiedKeywordsReport
SponsoredBrands_UnifiedPlacementCampaignsReport
Note: To avoid missing data, add the tables to your integrations again.
For further information, see .
Updates Based on Amazon v3
All reports have been migrated to v3. This offers new metrics such as purchaseClickRate7d and costPerClick. These metrics are fully supported and can be added in bulk to your integrations.
Connectors now allow date ranges which improve flexibility and eliminate 429 errors.
Note that there may be a 10-20% decrease in row count before May 4, 2023, as rows with all metrics as 0 or nulls are no longer returned.
Multiple new tables have been added. The existing tables have also been modified, such as removing bid plus columns.
Raw tables have been updated to v3.
Previously Deprecated Tables
The following previously deprecated tables have been paused. These tables are now inactive and cannot be accessed within our system. This ensures efficient reporting with a streamlined and optimized user experience, focusing on the most relevant and up-to-date data.
SponsoredProducts_SearchTermProductTargetingReport
SponsoredProducts_ProductTargetingReport
SponsoredBrands_HeadlineSearchReport
SponsoredBrands_SearchTermHeadlineSearchReport
SponsoredDisplay_SuggestedProducts
New features added:
Look Back Period: Adjust the look back period for vendor sales and inventory reports to a period based on the requirement.
Periodic Look Back: Use the periodic look back feature to retrieve or review data for a particular period after a given interval or a number of days. For example, if you've identified that data has changed in the past three months, you can use this capability to retrieve three months' worth of data every thirty days. You can change the designated period and the interval (number of days) after which the data is retrieved based on your requirements.
Tables added:
Daily vendor inventory reports
DailyVendorInventoryReportBySourcing
DailyVendorInventoryReportByManufacturing
Table Updates:
ListFinancialEvents: Due to constant updates from the API for this table, we have decided to pull data for T-3, T-2, T-1, and T-5 minutes. This means that if today is May 15, the dates fetched in each job today will be May 12, May 13, May 14, and May 15 till the current time -5 minutes and the requestStartTime and requestEndTime will have a difference of 3 days.
List of connectors that have been recently added.
Tables supported:
Users
Lead
Lists
Activity_Types
User_Attributes
Metadata
Lead_Field_Properties
Products
All_Lead
Opportunity_Types
Opportunities
Teams
Campaign_Statistics
Task_Types
Reminders
Tasks
Tables supported:
Couriers
Trackings
User_Activated_Couriers
Tables supported:
Admins
Scroll_Companies
Data_Attributes
Tags
Subscription_Types
Segments
Articles
Help_Center_Collection
Contacts
Tables supported:
Customers
Products
Purchase_Orders
Returns
Inventory_Details
Inventory_Snapshots
Orders
Tables supported:
Customers
Custom_Field
Events
Integration
Jobs
Rules
Surveys
Users
Teams
Tags
Tickets
Messages
Views
Widgets
Tables supported:
orders: The table gets the seller's payment, cancellation, and order performance data. Other tables will be added in subsequent releases.
Table supported:
accounts
customers
suppliers
transactions
products
product_availability_list
brands
tax
carriers
payment_terms
locations
disassembly_lists
finished_goods_lists
inventory_write_off_lists
sale_list
purchase_list
Note that as the have been introduced, the v2 Sponsored products are now deprecated. Due to this, multiple changes and enhancements have been added to the Amazon Ads connector:
The Daton team is committed to improving the Amazon Sponsored Products experience, and the updates provide advertisers with improved insights and campaign management capabilities. For more information on the updates, see the release notes.
For further information, see .
Note: You must contact to implement or use the periodic look back feature.
CatalogItems: To trigger this table in Amazon Vendor Central, upload a file that contains the ASINs into Daton using the file upload feature. For further information, see .
For further information, see .
For further information, see .
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