# Website

Customer experience with the website interface becomes a prominent factor in E-comm conversion. Any inconvenience during the order journey proves quite costly as the customer will be lost forever. Identifying and fixing issues which may break the journey should be monitored with priority to minimize the opportunity cost and also to enhance customer satisfaction.

Marking checks, goals and events for each of the probable issues and monitoring their trends regularly is of prime importance and gives the business an edge on providing better customer experience and minimizing downtime.

User can analyze and strategize both upper and lower parts of the funnel differently by understanding their trends and use GA to their advantage by defining events to capture user preference as well as to avoid errors.
