# Overview

* **KPIs comparison with selected period (current/last day/month/year) with previous period**: helps with quick spotting of abnormal movement in critical KPI related to Customers

![](https://2079715147-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2Fhalo%2F-LvtNOAZXpYRUovT6LKr%2F-LvtNwDWCvQli1bh_Ksk%2F54.png?generation=1576142097526188\&alt=media)

* **New Customer Orders (YOY)**: how are the New customer acquisition trend moving year on year and which periods or campaigns are able to acquire new customers

![](https://2079715147-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2Fhalo%2F-LvtNOAZXpYRUovT6LKr%2F-LvtNwDXq_KM6HxpxpYu%2F55.png?generation=1576142097583254\&alt=media)

* **Existing Customer Orders (YOY)**: how frequently are existing customers repurchasing and whether it is dependent on a season or offer etc.

![](https://2079715147-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2Fhalo%2F-LvtNOAZXpYRUovT6LKr%2F-LvtNwDYN6hHA11bqr1w%2F56.png?generation=1576142097525107\&alt=media)

* **Visitor to Registration rate**: monitor the conversion of number of visitors to website w.r.t registrations

![](https://2079715147-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2Fhalo%2F-LvtNOAZXpYRUovT6LKr%2F-LvtNwDZMiQRefk6DJV_%2F57.png?generation=1576142097586581\&alt=media)

* **Customer Acquisition (Registration to First Purchase)**: trend of the percentage of customers who register purchase within the same month and strategize offers around increasing this rate

![](https://2079715147-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2Fhalo%2F-LvtNOAZXpYRUovT6LKr%2F-LvtNwD_WPV7pOsuWisk%2F58.png?generation=1576142097528360\&alt=media)

* **Active, Churned and Lapsed (% contribution)**: categorizing various customers into segments on the basis of their transactional behavior and it can be customized to define each of the segments as per the business context; segment definitions are available in data dictionary

![](https://2079715147-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2Fhalo%2F-LvtNOAZXpYRUovT6LKr%2F-LvtNwDaIFEjq5SWxkON%2F59.png?generation=1576142097523861\&alt=media)

* **Active, Churned and Lapsed (actual numbers)**: understanding the trend as to how customers move between various segments over a period of time

![](https://2079715147-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2Fhalo%2F-LvtNOAZXpYRUovT6LKr%2F-LvtNwDbJvjdCdd8HLlc%2F60.png?generation=1576142097519785\&alt=media)

###
