---
description: >-
  Daton's mission is to empower every business to own their data and leverage it
  for growth.
---

# Welcome to Daton

### About Daton

Daton is a cloud-based self-service ELT platform that has connectors for various E-commerce, Advertising, Marketing, CRM, and OMS platforms. Data can be replicated to various cloud-based data warehouses such as Google BigQuery, Amazon Redshift, Oracle Autonomous Data Warehouse, etc.

This guide will help you understand why we built Daton, how it operates, what it does and doesn't do, and how you can get started with setting up your first replication job. Let's get started!

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